During the past month COACHE launched its annual national Faculty Job Satisfaction Survey. It is by far our largest initiative every year and this year is no exception. We have over seventy institutions in our project with some campuses as small as seventy-five faculty and others with several thousand faculty. As soon as we launch, I immediately receive emails wanting to know how to track response rates and whether one institution is performing above average compared to others. Before examining these questions, it is important to consider why response rates matter and perhaps, why they should not matter quite as much? Which strategies tend to generate higher response rates? And, perhaps most importantly, how we can use the exercise of driving up response rates to effect real change on your campus?